Magnets Online is a Division of Serpent & Dove-Applied Magnetics Pty Ltd which has a long history of success with its own Patented products and those of other reputable manufacturers of magnets and magnetic products and devices.

Launched in 1984 as Serpent & Dove, the company has survived and thrived through many business cycles and good and poor years. The founding principle of its founders were the words of Jesus Christ recorded in Mathhew 10:16 '...be therefore as prudent as serpents but as harmless as doves' and credit is given to the One who said those words for His guidance and Providence through almost 40 years!